Media for Diversity and Migrant Integration

Look Who's Talking. Cultural Diversity, Public Sector Broadcasting and the National Conversation

TitleLook Who's Talking. Cultural Diversity, Public Sector Broadcasting and the National Conversation
Publication TypeReport
CountryUnited Kingdom
Year of Publication2005
AuthorsCampion, M. J.
Pagination130 pages in total
PublisherNuffield College
Place PublishedOxford
Type of WorkReport
1) Abstract

There is a widespread recognition that broadcasters have been slow to make progress on what has become known as cultural diversity, reflecting the full variety of people and perspectives that make up Britain today. This report examines the reasons why. Based on the views of over o0ne hundred programme-makers from across the broadcasting industry who have personal and professional experience of the barriers to diversity, the report highlights the ineffectiveness of existing industry approaches. It examines in detail the many aspects of the programme-making process which can marginalise voices outside the mainstream of society, from commissioning and production to scheduling and promotion. The report demonstrates the value of a diverse programme-making diverse workforce and explores why there are still so few people from minorities in senior creative or editorial roles. It reveals how people throughout the industry frequently feel powerless and frustrated because they cannot talk openly about the problems they face.

2.1) Publication LanguageEnglish
2.2) Type & Structure

Introduction; Why does cultural diversity in broadcasting matter?; Why has progress on diversity been so slow?; What's wrong with the programmes we have?; What's stopping more cultural diversity on the airwaves?; Does it make any difference who makes the programmes?; Why is there not more diversity in the people making programmes?; Is there institutional racism in the broadcasting industry?; Why don't we talk about it?; How can we make it better?; Who is going to ensure it gets better?; The Vision Thing; About the Author; Appendix; References.

2.3) Original Research or Not

YES

3.1) Main Issues

The importance of cultural diversity in broadcasting; barriers to cultural diversity; the reasons behind the broadcasters' slow progress on cultural diversity.

3.2) Media

One hundred and two interviews were conducted with producers and directors in television or radio, working as staff in the BBC, as freelancers or with independents across several programme genres such as factual, comedy and drama (between October 2004 and May 2005).

3.3) Media Genres

TV; Radio

4.1) Relevance

It is relevant to media content and media recruitment practices.

Keywordsdiversity, diversity policies, diversity practices, equality, recruitment, United Kingdom
Tagscultural diversity, public service broadcasting, recruitment, media content
URLhttp://www.nuff.ox.ac.uk/guardian/lookwhostalking.pdf