Media for Diversity and Migrant Integration

From Foreigner to Neighbor: A Standard View of the Changing Patterns of Communication with British Settlers in Bulgaria

TitleFrom Foreigner to Neighbor: A Standard View of the Changing Patterns of Communication with British Settlers in Bulgaria
Publication TypeBook Chapter
CountryBulgaria
Year of Publication2009
AuthorsChongarova, I.
EditorEade, J., and Y. Valkanova
Book TitleAccession and migration: changing policy, society and culture in an enlarged Europe
Chapter6
Pagination75-92
PublisherAshgate
Place PublishedFarnham
Type of WorkEdited volume
1) Abstract

The chapter discusses images of the British in the Bulgarian national and regional press between 2001 and 2006 covering five years before the EU accession. The second part of the chapter explores one of the patterns revealed by the data which is associated with the idea of being “neighbours”.

2.1) Publication LanguageEnglish
2.2) Type & Structure

18 pages
Introduction, 3 Sections on theoretical assumptions, sample and methodology followed by findings and conclusions.

2.3) Original Research or Not

Yes

3.1) Main Issues

- The headline analysis of the relevant newspapers between 2002 and 2003 presents a picture of British “foreigners” approaching Bulgarian property market. Headlines show a wide variety of attitudes ranging from informative and neutral to aggressive.
- The next free years (2004 – 2006) reveal new tendencies within narratives such as individualization and personalization with the specific names of people and places appearing in the articles.

3.2) Media

National daily newspaper – Standart – issues between 2002 and 2006 (178 articles)
Regional newspapers – Borba (14 articles) and Viara (13 articles)

3.3) Media Genres

Newspaper articles

3.4) Key Theories

Serge Moscovici’s theory of social representations is referred to. Additionally article mentions Critical Discourse Analysis and Stuart Hall’s theory of representation.

4.1) Relevance

High relevance, as it shows the media practices of representation of immigrants.

KeywordsBulgaria, content, discourse, discrimination, language, representation
TagsContent analysis, discourse analysis, Immigrants, others