Media for Diversity and Migrant Integration

Do Diversity Schemes Work?

TitleDo Diversity Schemes Work?
Publication TypeNewspaper Article
CountryUnited Kingdom
Year of Publication2009
AuthorsBaracaia, A.
Newspaper TitleThe Guardian
Issue Date23 November 2009
PublisherThe Guardian
Place PublishedLondon
Type of WorkNewspaper article
1) Abstract

The article surveys initiatives to diversify recruitment applied by the British broadcasting industry. Amongst them, it is the Pledge initiative by the broadcasting industry collective, the Cultural Diversity Network;the broadcasting mentoring scheme launched to help drive more people from different backgrounds into top roles; the TV collective, a 400-strong network was set up to listen to the experiences of people of different ethnic backgrounds in TV; and, Channel 4's main diversity project, the Production Trainee Scheme. The article concludes that whereas broadcasting companies were producing some diversity statistics, the print media did not. Current practice consisted of unpaid work experience and mostly middle-class, white students were able to afford it. An agreement to monitor and publish figures would be a first step towards diversifying recruitment.

2.1) Publication LanguageEnglish
2.3) Original Research or Not

NA

3.1) Main Issues

The hurdles that the media industry in the UK must overcome if initiatives to diversify recruitment are to be successful.

3.2) Media

NA

3.3) Media Genres

Broadcasting

3.4) Key Theories

NA

4.1) Relevance

It is particularly relevant to media recruitment and employment practices.

Keywordsdiversity, equality, recruitment procedures, United Kingdom
Tagsdiversity schemes, recruitment
URLhttp://www.guardian.co.uk/media-diversity/do-diversity-schemes-work