Media for Diversity and Migrant Integration

The Cultural Diversity Network (CDN) Pledge: 12 months on...

TitleThe Cultural Diversity Network (CDN) Pledge: 12 months on...
Publication TypeMiscellaneous
Original TitleEnglish
CountryUnited Kingdom
Year of Publication2011
AuthorsCultural Diversity Network
Pagination14 pages in total
PublisherCultural Diversity Network
Place PublishedLondon
Type of Workleaflet
1) Abstract

The Pledge has inspired, informed and publicised the opportunity that diversity brings to the media industry. It has resulted in more people from under-represented groups getting jobs in broadcasting. It has been helping make programmes that better reflect the surrounding world. Over 270 media companies have signed the Pledge. Some of the resulting initiatives go beyond individual companies, and will benefit the wider media industry.

2.1) Publication LanguageEnglish
2.2) Type & Structure

Sub-section on: 'What is the Pledge For?', 'What did we Pledge?', 'You're Hired!', 'On-Screen', 'Room at the Top', 'Events', 'What Difference Has the Pledge Made?'

2.3) Original Research or Not


3.1) Main Issues

The Pledge has identified barriers to diversity, such as the informal nature of the industry, the prevalence of unpaid work placements, small companies who don't have the time, and large companies who wrestle with an ingrained corporate culture. Companies signed up to the CDN Pledge have responded to these barriers in many ways, for example: changing the way they advertise vacancies; offering paid work placements and internships;including diversity discussions at every stage of the production process; discussing diversity commitments at commissioning meetings; developing diversity training for all their staff; setting up links with local community groups and schools to offer work placement; making casting directors aware of diversity commitments; training freelancers from diverse backgrounds to take on more senior roles.

3.2) Media

Over 270 media companies have signed the Pledge

3.3) Media Genres


3.4) Key Theories


4.1) Relevance

Relevant to media recruitment and employment practices; diversity representation in the media; and, media practices reporting on diversity and migrant integration.

Keywordsdiversity, equality, in-house training, professional development, recruitment procedures, United Kingdom
Tagsbarriers to diversity, diverse backgrounds, diversity in recruitment, diversity training, television